Google Ads Tips: 5 expensive mistakes and how to avoid them
You are new to Google Ads and have created your first set of campaigns; from beginning to end. Let me congratulate you! Now comes plenty of emotions; feelings of accomplishment, anxiety, nervousness, and to some extent fear. Fear of not achieving your goals, spending money efficiently, reaching the right audience, etc., all tied to a fundamental fear that you made mistakes in your campaign setup. If it turns out that you made some mistakes, it means that you are just like the other 7.53 billion people on earth… you are human! Everyone wants to be the best version of themselves and we try our best to avoid mistakes, especially when it comes to Google ad campaigns . From beginners and all the way to management, I have seen "rookie mistakes". Fortunately, many of these mistakes are easy to fix and can be the foundation of successful campaigns. In this article, I'll share seven of the most common Google Ads mistakes, along with how you can avoid them. 1. 100% broad match ...