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  What are PPC services and why should businesses use them? There is no doubt that online advertising is an effective way to reach your target audience. However, not all advertising platforms are created equal. PPC (pay per click) services offer businesses a more targeted and effective way to reach their consumers. Here are four reasons why businesses should consider using PPC services:  1) PPC services allow you to target your ads more specifically. With PPC, you can focus on reaching people who are interested in what you have to offer. This can be a more efficient way of reaching your target market than traditional forms of advertising. 2) PPC services are cost-effective. Compared to other forms of advertising, PPC services are relatively inexpensive. This means that you canTarget a wider range of consumers with minimal expense. 3) PPC services generate leads and sales quickly. Advantages of using PPC services in NZ: 1. Increased Advertising Revenue In the past year, onlin...

  Before the turn of the year, most companies do everything to get the most out of Christmas shopping and seasonal shopping. In addition, they put together their Google Ads budget for next year. It's not surprising that despite the success of Facebook ads, Google still accounts for over 30% of all digital ad spend . But how do you choose the right Google ad budget for your business? For many companies, this question seems quite simple. It's just simple math, right? If 30% of digital marketing goes to Google Ads , why not just take the digital marketing budget and allocate a third to Google Ads? Despite the simplicity of the method described above, after a little digging it quickly becomes clear that that type of equation is not the best way to figure out your budget. If your goal is just to come up with a number, that works, but if your goal is to create a Google Ads budget that delivers results, you need to dig a little deeper. That said, choosing the right Google Ads budget f...