How to write blog posts that convert visitors to customers
Why do you blog? Most organizations publish blog content to educate potential customers, attract new visitors through SEO Services Auckland , or showcase company expertise. Ultimately, blogging is a way to increase sales. Traditionally, blogging has been considered an upper-funnel activity, with posts generating interest and highlighting the first steps of the buying journey. We don't often think of blogging as something with a direct link to income - and that's a mistake. According to new research from HubSpot, 56% of consumers made a purchase after reading a company's blog post. While top-to-middle funnel content is more appropriate for a blog, good blog content can also convert visitors into customers. Let's examine exactly how you can write posts that lead to purchases. 4 ways a blog can convert visitors to customers Choose relevant topics Be strategic with CTA placement Don't let SEO become an afterthought Consider multiple outcomes Choose relevant topics Ide...