5 Methods to scale your Facebook advertising
Harnessing the power of Facebook's ad platform can be tricky at times. Especially when it comes to scaling up your ad efforts. Just because you've had some success spending less doesn't mean you'll get the same results when you spend more money, even though that may seem obvious. The Facebook algorithm is sensitive to changes and scaling must be done carefully and according to the best principles. Increasing your efforts and investments in Facebook ads is an important step and no small decision for most business owners. Sure, there is a large audience to reach, but you also want your potential customers to be qualified for your product or service. Let's go through some strategies that will push your Facebook marketing to a new level, take your business a step forward and achieve your goals the right way. 1. Increase your budget You might be thinking, “Isn't that the whole point of scaling?” Item 1 is admittedly the most obvious on our list. Even so, you nee...